What is set-jetting?

Set-jetting is travel planned around the filming locations of movies and TV shows — visiting the cliff where the chase scene was filmed, the bar where the actor improvised the line, the cove that doubled as a fictional island. Expedia’s 2024 trend report ranked it the top trip-planning motivator for the year, with 42% of US travelers saying a screen production directly influenced a destination they booked. The Caribbean is dense with set-jetting candidates: Pirates of the Caribbean across St. Vincent and the Grenadines, Bond films at Goldeneye in Jamaica and Paradise Island in the Bahamas, the Grenadines doubling as Tortuga, Soggy Dollar Bar on Jost Van Dyke from The Bachelor. A set-jetting charter hits four or five locations in a week.