Is it set-jetting or jet-setting?

Both terms exist, but they mean very different things. Jet-setting is the older word — coined in the 1950s for the post-WWII rich who hopped commercial jets between Monte Carlo, St. Moritz, and the Caribbean. It describes the lifestyle, not a trip purpose. Set-jetting is the 2020s coinage that swaps the order to mean travel built around a film or TV “set” — a specific location made famous by a screen production. Expedia popularized the term in its 2024 travel report. So a jet-setter flies anywhere; a set-jetter flies to Croatia because of Game of Thrones, to Iceland because of Interstellar, or to the Caribbean because of Pirates. The terms get confused, but the activity is distinct. Caribbean set-jetting itineraries are built around screen locations.